ASTM Academy’s Social Media Marketing Portfolio

Client Overview:

ASTM Academy is India’s first online education platform offering the best learning experience in the field of safety and smart security. They help professionals and students alike grow their careers and build technical expertise.

Objective:

When ASTM Academy approached us, they had a clear vision. They wanted to enhance their online presence, increase brand recognition, and foster a sense of community around their educational offerings. The goal was to use social media as a powerful platform for brand awareness, student engagement, and driving course enrollments. They wanted to position themselves as thought leaders in their industry, while also encouraging interaction with their target audience.

Strategy & Approach:

At Flying Duck Marketing, we developed a comprehensive social media strategy that aligned with ASTM Academy’s goals. The focus was on enhancing their presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter.

Here’s how we delivered results worth showcasing in our social media marketing portfolio:

1. Content Creation & Curation: We designed visually engaging and informative posts tailored to each platform, including static graphics, carousels, short educational videos, and infographics. Content was centered on:
   • Course features & benefits
   • Inspirational success stories from alumni
   • Practical educational tips and insights
   • Industry-related news and trends
     
2. Video Content: Video dominates social media, and we tapped into its power. We focused on creating short-form educational videos, explainer content, and course previews. We also created testimonial videos featuring successful students and industry experts, building credibility for the academy.
   
3. Targeted Engagement: We developed engaging content that invited interaction through polls, quizzes, and Q&A sessions, which kept the audience active and invested. Additionally, live sessions with instructors and industry professionals were hosted to answer queries and provide valuable insights.
   
4. Hashtag Strategy & SEO Optimization: Our team researched and implemented an effective hashtag strategy to increase discoverability and boost organic reach. We also optimized post descriptions and titles with SEO-friendly keywords relevant to the academy’s niche.
   
5. Paid Advertising Campaigns: We ran strategically designed paid ad campaigns on Facebook and Instagram to promote specific courses and webinars, targeting a well-researched demographic of students and professionals interested in upskilling.
   
6. Community Building: We went beyond simple engagement by building a sense of belonging within ASTM’s audience. Sharing real-world applications of their courses and encouraging alumni to tell their success stories helped foster connection and loyalty.

Results:

Our social media marketing strategy resulted in significant growth for ASTM Academy. Here’s why this is a standout example in our social media marketing portfolio:

• Increase in Followers: ASTM Academy saw a 35% increase in followers across their social channels in just six months.
  
• Higher Engagement Rate: Engagement across platforms grew by 50%, with interactive content such as polls, quizzes, and Q&A sessions driving the most interaction.
  
• Boost in Course Enrollments: The targeted ad campaigns and promotional content directly led to a 20% increase in course registrations within three months.
  
• Brand Awareness: ASTM Academy achieved greater recognition in their niche, becoming a trusted name among their audience, with more shares, mentions, and visibility online.

Conclusion:

The social media marketing strategy developed for ASTM Academy successfully enhanced their online presence, strengthened their brand identity, and increased engagement with their target audience. By leveraging a mix of creative content, interactive sessions, and targeted ads, ASTM Academy achieved their objectives and saw measurable growth in both community engagement and course enrollments.

Looking for results like these to feature in your own success story? Reach out to us today. We’d love to explore how we can add your brand to our growing social media marketing portfolio!