Social Media Management for ASTM Academy
Client Overview:
ASTM Academy is a leading educational institution specializing in advanced learning programs aimed at professionals and students alike. The academy provides a range of courses designed to enhance career development and technical expertise in various fields, with a particular focus on technical and scientific subjects.
Objective:
ASTM Academy sought to elevate its online presence, build a community around its educational offerings, and enhance brand recognition. The goal was to use social media as a powerful platform for brand awareness, student engagement, and driving course enrollments. They wanted to position themselves as thought leaders in their industry, while also encouraging interaction with their target audience.
Strategy & Approach:
Our team at Flying Duck Marketing developed a comprehensive social media strategy that aligned with ASTM Academy’s goals. The focus was on enhancing their presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Key pillars of our strategy included:
- Content Creation & Curation: We designed visually engaging and informative posts tailored to each platform, including static graphics, carousels, short educational videos, and infographics. Content was centered on:
- Course highlights
- Success stories from alumni
- Educational tips and insights
- Industry trends and news
- Video Content: Given the importance of video in modern social media, we focused on creating short-form educational videos, explainer content, and course previews. We also created testimonial videos featuring successful students and industry experts, building credibility for the academy.
- Targeted Engagement: We developed engaging content that invited interaction through polls, quizzes, and Q&A sessions, which kept the audience active and invested. Regular live sessions with instructors and industry professionals were hosted to answer queries and provide valuable insights.
- Hashtag Strategy & SEO Optimization: Our team researched and implemented an effective hashtag strategy to increase discoverability and boost organic reach. We also optimized post descriptions and titles with SEO-friendly keywords relevant to the academy’s niche.
- Paid Advertising Campaigns: We ran strategically designed paid ad campaigns on Facebook and Instagram to promote specific courses and webinars, targeting a well-researched demographic of students and professionals interested in upskilling.
- Community Building: We fostered a strong sense of community by creating engaging content around real-life applications of the courses offered by ASTM Academy, encouraging students and alumni to share their experiences and journeys.
Results:
Our social media efforts resulted in significant growth for ASTM Academy:
- Increase in Followers: Over a period of six months, ASTM’s social media channels saw a 35% increase in followers.
- Higher Engagement Rate: Engagement across platforms grew by 50%, with interactive content such as polls, quizzes, and Q&A sessions driving the most interaction.
- Boost in Course Enrollments: The targeted ad campaigns and promotional content directly led to a 20% increase in course registrations within three months.
- Brand Awareness: ASTM Academy’s presence and visibility improved, as reflected by increased mentions and shares, establishing them as a thought leader in their educational niche.
Conclusion:
The social media marketing strategy developed for ASTM Academy successfully enhanced their online presence, strengthened their brand identity, and increased engagement with their target audience. By leveraging a mix of creative content, interactive sessions, and targeted ads, ASTM Academy achieved their objectives and saw measurable growth in both community engagement and course enrollments.
